I’m too young to really remember Air Florida, although I know stories of Air Florida.
Mostly I remember that Howard Stern went on the radio in DC ostensibly asking them for a one-way ticket from Washington National airport to the 14th Street Bridge, a day after the crash of Air Florida flight 90 caused by improper de-icing.
After several failed resurrections of Pan Am and this summer’s rebirth of PeoplExpress, it seems like harkening back to the glory days is sort of “been there, done that.” And of all the names to resurrect…
A return of Air Florida is now on the table.
Air Florida is a privately-held start-up carrier, incorporated as a Florida Corporation In 2014. The company has filed for registration of all logos and indicia of the iconic carrier (Air Florida 1st, 1971-1984), and will operate initially as a public charter carrier.
So what’s the business strategy?
While Air Florida will indeed provide leisure travel services from under-served airports In the Northeast and Midwest to various destinations in our home state. Many of the cities in our launch service will become focus cities upon further expansion. The carrier will offer connecting flights and point-to-point service between Northeast and Midwest destinations.
They are going to offer service to Florida from ‘under-served airports in the Northeast and Midwest’ because Florida is a tough place to get to from the Northeast apparently.
And when they start service in those cities they’re going to grow them into mini-hubs. Air Florida wants to fly between the Northeast and Midwest. Because that makes sense.
In addition to providing both low-fare leisure and business travel, a key philosophy behind the start-up is a return to the original Air Florida’s K.I.S.S. (Keep It Sweet & Simple) principles. Air Florida does not intend to add hidden or ‘A La Carte’ fees to its fares, but will work to keep fares low while offering our customers what should be expected in air travel.
They’re going to be a low fare carrier offering full service without extra fees. In other words, they will have full costs but not full revenue.
And they are going to have a laser like focus on their customer base of leisure travelers. No, business travelers. No, leisure travelers. Ok, both.
They’re looking to launch next year with service from St Petersburg, Daytona Beach, and Fort Lauderdale to Gary, Indiana (“Chicago”), St. Louis,
Pittsburg, Allentown, and Worcester.
Yeah, that’ll work.
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